The Fogg Behavior Model is a powerful framework for understanding behavior. Why is it that even though we know the "right thing to do" we often struggle to follow through. (It's all of us, not just you :)
Understanding the model:
The Fogg Behavior Model, created by behavior scientist Dr. BJ Fogg, states that behavior happens when three things are true:
- We have some ability to complete the behavior
- We have some motivation to complete the behavior
- There is a prompt that initiates a behavior
The model states that when we have more motivation, we can accomplish harder behaviors. When motivation is low, a behavior must be easier for us to follow through. Notice how this explains how much easier it is to follow a program in the 1st month, when motivation is at its highest, compared with 2-3 months down the line.